A guest sees your winery online and starts picturing a visit. Then they cannot tell which tasting is right for them, whether they can come on Saturday, or how to find an available time. Their interest is real, but the visit never gets booked.
A good reservation system helps. So does everything leading up to it.
A guest enjoys the tasting, buys a bottle, and says they would love to come back. Is that the moment to mention the wine club?
Often, yes. But the conversation works best when the team can connect membership to what that particular guest enjoyed, rather than reciting the same list of benefits to everyone.
A wine club can offer excellent bottles and still lose members who no longer feel connected to the winery. Retention depends on giving people reasons to enjoy being a member now and reasons to look forward to staying.
Listen for the answer on Clink’s Marketing Minute on This is Texas Wine Podcast.