A guest sees your winery online and starts picturing a visit. Then they cannot tell which tasting is right for them, whether they can come on Saturday, or how to find an available time. Their interest is real, but the visit never gets booked.
A good reservation system helps. So does everything leading up to it.
How do you know if your winery website is doing its job? Start by deciding what that job is.
For many wineries, the website should make people want to visit. That means its design, imagery, and information all need to help a guest picture the experience and take the next step. Website traffic alone cannot tell you whether that is happening.
Listen for the answer on Clink’s Marketing Minute on This is Texas Wine Podcast.